Classic-Castle.com

That wasn't my point at all. My point is parents won't spend $100 on a Frozen castle when Mattel has one for $40. I'm sure they would have sold a lot if the set cost $100, but not near as many as it will at $40. 4 castles at $100 is the same as 10 at $40 and they will sell a heck of a lot more at $40 than they would at $100. Not to mention you just pulled a heck of a lot of new girls into the Friends line. It is a brilliant move to make it $40.

Oh, I see what you're saying. I didn't know about the Mattel one. That does make more sense.