LEGO made it to CNN on... wait for it, gender equality issue

Karalora wrote:Do yourself a favor and don't read the comments
First of all, that is an utterly gorgeous MOC. These are the ones I really love--the "landscapey" ones that show off a little piece of the builder's LEGO world.Take a gander at my latest community window and try and figure out just how much of it is from these "girl" lines (hint, quite a lot of that is).
Who says I don't have fun? I want everyone to have just as much fun as I do if not more. I argue against exclusionary business practices because they reduce the fun.Meh...keep the politics and other drama out of it all. Seriously. Have fun.
These are good points, but they mainly apply to AFOLs and their kids. Those aren't the kids I'm worried about. They'll be fine. I'm worried about the mainstream kids begging their parents for LEGO for their birthday. The average parent isn't going to go on Ebay or Bricklink and rustle up a bunch of heads with lipstick so their daughter can replace all the dudes in her City set with gals if she wants. They're going to go to Toys 'R' Us or Target or whatever and pick up a LEGO set and that's it. If they're lucky enough to live close to a LEGO Store, they might be aware of Pick-a-Brick and the minifig parts bins, but that's a minority of people.It's not like there are any other ways to get female minifigs. A lot of the faces are gender neutral, they're just slight, higher quality variations on the classic smiley. But male hair on. It's a guy. Put female hair on. It's a girl. I use that all the time. And we have Bricklink. And we have Ebay. Not to say that I don't want or think we need more female minifigs in new sets. But still, the article just seems like we've gotta blame Lego for all our problems when ultimately it's up to the parent to decide how the child plays, what the child plays with (which the parent has plenty of options to acquire these desperately wanted figs).
Don't you worry your pretty little head.And shouldn't we be solving more important world problems than Lego gender ratios?
A LEGO rep made an official remark to the effect that LEGO is very interested in expanding the female presence in its regular sets, so things look good. I'm choosing to stay optimistic.Anyway, How likely do you think that the Cuusoo set will be made? Do we know what other sets it'll go up against for review?
I'm not claiming you aren't having fun. I wouldn't. I don't know what is fun to others.Who says I don't have fun? I want everyone to have just as much fun as I do if not more. I argue against exclusionary business practices because they reduce the fun.
Yeah, I think the reason why people aren't clamoring for girl themed hot wheels (although, I think this is a great point on how Lego is being specifically targeted, thanks for pointing it out, Blue) is because Lego is fundamentally open-ended on it's gender-ness. The core "toy mechanic" is putting blocks together to make whatever you want. Of course, this has hugely changed in Lego marketing these days. The downplay of basic bricks, the increase of licenses, and the fading away of pictures on the back of the box that encouraged creating new things. That and the fact that Lego is just such a mainstream toy these days (they said #2 company, right?) that it gets more attention in the spotlight.Karalora wrote:I think LEGO gets hit with the "y u no gender-neutral?" more often than other toy companies because a) the bricks have proven brain-building capabilities, and b) they used to be marketed gender-neutral and only started being considered a "boys' toy" in the 90s.